BrainHex: A neurobiological gamer typology survey

•BrainHex describes seven player archetypes: Seeker, Survivor, Daredevil, Mastermind, Conqueror, Socialiser, Achiever.•The study sample connects an interest in digital games with a preference for Introversion.•A clustering of player types in Thinking and Feeling suggests visceral or aesthetic reward preferences.•BrainHex provides a tool for designing gameplay and understanding motivations for play.