Mimicry Is Presidential: Linguistic Style Matching in Presidential Debates and Improved Polling Numbers
Personality and Social Psychology Bulletin, Volume abs/1508.01786, 2015.
The current research used the contexts of U.S. presidential debates and negotiations to examine whether matching the linguistic style of an opponent in a two-party exchange affects the reactions of third-party observers. Building off communication accommodation theory (CAT), interaction alignment theory (IAT), and processing fluency, we...More
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