Mimicry Is Presidential: Linguistic Style Matching in Presidential Debates and Improved Polling Numbers

    Personality and Social Psychology Bulletin, Volume abs/1508.01786, 2015.

    Cited by: 14|Bibtex|Views2|Links
    EI

    Abstract:

    The current research used the contexts of U.S. presidential debates and negotiations to examine whether matching the linguistic style of an opponent in a two-party exchange affects the reactions of third-party observers. Building off communication accommodation theory (CAT), interaction alignment theory (IAT), and processing fluency, we...More

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