Pricing and Referrals in Diffusion on Networks
Games and Economic Behavior(2017)
摘要
•We propose a dynamic game to study the adoption of technologies of uncertain value.•Consumers are connected by a social network.•Consumers with few (many) friends have incentives to adopt early (free ride).•Seller can induce consumers with many friends to adopt early by offering referrals.•Referrals are optimal on some networks, inter-temporal price discrimination on others.
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关键词
D85,C72,L11,L12
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