Coming with Baggage: Past Rejections and the Evolution of Market Relationships
Organization Science, Volume 26, Issue 5, 2015.
We examine the role of past rejections in the evolution of market relationships. We identify a theoretical tension between the informational benefits and the negative affect resulting from interactions in which one actor rejected another. Rejection can help select future mutually beneficial transactions, but it can also trigger negative a...More
Full Text (Upload PDF)
PPT (Upload PPT)