Will a Second Mouse Get the Cheese? Learning from Early Entrants’ Failures in a Foreign Market

    Jing Yu Yang
    Jing Yu Yang

    Organization Science, Volume 26, Issue 3, 2015.

    Cited by: 11|Bibtex|Views5|Links
    EI

    Abstract:

    We examine the conditions that can facilitate or hinder the effectiveness with which a new entrant learns from the failures of prior entrants by analyzing the experiences of 822 Japanese subsidiaries in China founded between 1979 and 2000. Our conceptual arguments and empirical findings demonstrate that learning from the failure experienc...More

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