How Uncover Ostomy challenges ostomy stigma, and encourages others to do the same.

People who undergo ostomy surgery are often worried about being stigmatized. Ostomates explain that they appreciate contact with others who can relate to their experiences and are concerned with where to get advice and support about their ostomies. Internet communities are one outlet to challenge stigma and find support, and the web site Uncover Ostomy is one such community. The web site is the work of Jessica Grossman, a college student who challenges ostomy stigma through provocative photos. Through the associated Facebook fan page, users upload their own photos uncovering their ostomies. This project examined uploaded photos to see how people challenge stigma using new media technology. Additionally, the project examined comments left by Facebook users to understand how the ostomy community reacted to these photos. Implications of such spaces for users to challenge a stigmatizing condition are discussed.