Do-Gooder Derogation Disparaging Morally Motivated Minorities to Defuse Anticipated Reproach
Social Psychological and Personality Science, Volume 3, Issue 2, 2012.
moral exemplarsvegetariansanticipated moral reproachdo-gooder derogationmoral superiority
Two studies document do-gooder derogation (the putting down of morally motivated others), by studying the reactions of meat eaters to vegetarians. In Study 1, 47% of participants freely associated negative terms with vegetarians and the valence of the words was negatively related to how much participants expected vegetarians to see themse...More
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