Do-Gooder Derogation Disparaging Morally Motivated Minorities to Defuse Anticipated Reproach

    Social Psychological and Personality Science, Volume 3, Issue 2, 2012.

    Cited by: 191|Bibtex|Views0|Links
    Keywords:
    moral exemplarsvegetariansanticipated moral reproachdo-gooder derogationmoral superiority

    Abstract:

    Two studies document do-gooder derogation (the putting down of morally motivated others), by studying the reactions of meat eaters to vegetarians. In Study 1, 47% of participants freely associated negative terms with vegetarians and the valence of the words was negatively related to how much participants expected vegetarians to see themse...More

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