Ensemble methods for uplift modeling
Data Mining and Knowledge Discovery, Volume 29, Issue 6, 2014.
Uplift modelingEnsemble methodsBaggingRandom forests
Uplift modeling is a branch of machine learning which aims at predicting the effect of an action such as a marketing campaign or a medical treatment on a given individual by taking into account responses in a treatment group, containing individuals subject to the action, and a control group serving as a background. The resulting model ca...More
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