Desire for a positive moral self-regard exacerbates escalation of commitment to initiatives with prosocial aims
Organizational Behavior and Human Decision Processes(2014)
摘要
•We examine escalation of commitment to initiatives with prosocial and egoistic aims.•We manipulate the prosocial or egoistic aims of a task in the lab.•We find people escalate commitment more often to prosocial initiatives.•A desire for a positive moral self-regard mediates this difference.•Self-importance of moral identity moderates this difference.
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关键词
Escalation of commitment,Prosocial,Moral self-regard,Morality
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