Desire for a positive moral self-regard exacerbates escalation of commitment to initiatives with prosocial aims
Organizational Behavior and Human Decision Processes, Volume 123, Issue 2, 2014.
Escalation of commitmentProsocialMoral self-regardMorality
Across three experiments, people escalated commitment more frequently to a failing prosocial initiative (i.e., an initiative that had the primary aim of improving the outcomes of others in need) than they did to a failing egoistic initiative (i.e., an initiative that had the primary aim of improving the outcomes of the decision-maker). A ...More
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