Assessing the Impact of Ethnocentrism in the Food Buying Decisions of International University Students

JOURNAL OF FOOD PRODUCTS MARKETING, pp. 279.0-303.0, 2016.

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Abstract:

This study assesses the influence of ethnocentrism on food buying decisions by a specific group of sojourners-namely, international university students-by distinguishing the results observed in relation to gender differences from those detected without any consideration of gender differences. On the basis of an exhaustive review of releva...More

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