Measuring consumer perceptions of payment mode

Journal of Economic Psychology(2015)

引用 27|浏览6
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摘要
•PPM scale addresses a gap in money perception literature.•The scale captures cognitive and emotional associations with payment modes.•We demonstrate PPM subscale influence spending behavior.•We show PPM subscale predict ownership of financial cards in possession.
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关键词
A14,C93,C52,C38,D14
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