Viewing music-videotapes before taking a test of premarital sexual attitudes

Three groups of students (N = 151) were exposed to one of three conditions. Participants in two groups viewed either an Amy Grant or Madonna music videotape and completed an 18-item survey of sexual attitudes. A third group only received the survey. Chi-squared analysis identified many differences between die groups including gender differences in attitude. In general, viewers of the Madonna videotape expressed more liberal attitudes than either of the other two groups. Men tended to be more liberal than women, and the control group was less favorable toward premarital sexual relations than either of the video-viewing groups.