Traveling into unexplored territory: Radical innovativeness and the role of networking, customers, and technologically turbulent environments

Industrial Marketing Management(2014)

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摘要
Networking can be a useful tool for facilitating information exchange. In this paper we argue that networking increases a firm's radical innovativeness, and that this link is moderated by technological turbulence and a firm's responsiveness towards customer needs. A sample of 283 manufacturing SMEs reveals that (1) networking has a positive effect on radical innovativeness and (2) networking, customer responsiveness, and technological turbulence have a positive, three-way interactive effect on radical innovativeness. Specifically, radical innovativeness is highest when networking, customer responsiveness, and technological turbulence are concurrently high.
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关键词
Radical innovativeness,Networking,Customer responsiveness,Technological turbulence,Manufacturing SMEs
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