Ready, Set, Slow How Aspiration-Relative Product Quality Impacts the Rate of New Product Introduction
Journal of Management, Volume 43, Issue 7, 2015.
reputationproduct qualityperformance feedbackbehavioral theory
Performance feedback research addresses how firms respond to performance that diverges from their aspirations. Whereas the majority of research in this vein involves financial performance, we apply this framework to product quality performance, arguing that when performance diverges either below or above aspirations, firms will pursue a s...More
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