A Facile Method to Prepare Three‐Dimensional Fe2O3/Graphene Composites as the Electrode Materials for Supercapacitors

FIFTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS(2016)

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摘要
Trust has been found as the key determinant of consumer decisions in sharing economy platforms, and service-provider's attributesare crucial fortrust building but rarelystudied. In this paper, we investigate the effect of host's attributes on consumer's purchasing behaviors in xiaozhu.com, a leading short rental platform in China. Specifically, we argue that host's attributescan influencetrustworthiness from the perspective of benevolence, ability, integrity and have significant effects on orders. Furthermore, it is found that consumers prefer to choose women as hosts when book single roomsand genderis an influencing factor in the decision process of ordering. These findings imply that service-provider's attributes can contribute to trust building and decisionmaking in sharing economy. It's expected to make contributions to trust study the oretically and provide practical trust development guides for sharing economy platforms.
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关键词
trust,sharing economy,service-provider's attributes,gender
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