The changing landscape of hotel revenue management and the role of the hotel revenue manager
Journal of Revenue and Pricing Management(2014)
摘要
Modern revenue management practices were implemented into the hotel industry in the 1990s in an effort to provide hotels and resorts with greater profitability. As improvements were made to the practice, the role of the hotel revenue manager evolved to meet these changes. This article chronicles the major changes in the practices and responsibilities of the local hotel revenue manager and discusses the forces that helped initiate each change.
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关键词
revenue management,hotel,corporate revenue manager,cluster revenue management
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