Coopetition Research Landscape - a Systematic Literature Review 1997-2010
Journal of Economics & Management / University of Economics in Katowice(2014)
摘要
IntroductionCoopetition has enjoyed a sustained rise to recognition across management literature (Yami, Le Roy, Castaldo, Dagnino, 2010; Gnyawali, Park, 2011). The term refers to the simultaneous use of cooperation and competition in order to achieve better collective and individual results. Coopetition helps firms to improve performance (Le Roy, Marques, Robert, 2009), increase market share (Meade, Hyman, Blank, 2009) or to develop new technologies and products (Quintara-Garcia, Benavides-Velasco, 1996). Theoretical contributions suggest that coopetition is the best strategic option for firms (Brandenburger, Nalebuff, 1996), and takes account of both competitive and collaborative advantages (Lado, Boyle, Hanlon, 1997).There are several reasons for undertaking a literature review on coopetition. Firstly, the term has been coined by managers who acknowledge the need to use both cooperation and competition with the same set of firms. Hence, the relevance of coopetition is recognized since its inception. Secondly, the growing body of literature offers the opportunity to develop coopetition theory further than it has been done so far. Thirdly, the delimitation of coopetition versus related concepts remains unclear. Coopetition extensively draws on cooperative interorganizational relationships literature, making the concept's boundaries blurry. Specifically, it remains unclear whether coopetition is a separate phenomenon, with distinctive conceptual and methodological grounds, or whether it is a combinative concept. Combinations typically draw on concepts from root fields, which inevitably leads to paradigmatic tensions. Fourthly, coopetition phenomenon recognition remains relatively weak in mainstream management literature so that the concept is still promising instead of becoming accomplished.The aim of this research is to address the state of the art and emerging research topics within the coopetition literature. The paper is organized in four sections. We begin by outlining the systematic review method (Tranfield et al., 2003) and provide key bibliometrics on the reviewed literature. The second section highlights the concept's origins and the features attributed to coopetition in the literature. On that base we propose a coopetition definition, as a literature based consensus. Then, we examine the theoretical lenses used by researchers to study coopetition. This helps to point out to differences against alliances and unveil under exploited approaches. Next, empirical studies extracted from citation databases are reviewed, and an up-to-date analysis of the emerging trend is tabulated. This reveals a number of gaps in terms of industries, levels of analysis, and key topics of scrutiny. Finally, a critical discussion on the emerging research agenda is developed.1. MethodA growing recognition of literature review rigour's importance stems from recent published works (Lee, 2009). Systematic literature review provides an audit line for reviewing literature, as it uses databases selection and search in order to explicitly demonstrate how relevant literature has been extracted from the existing body of literature. Further, it uses bibliometrics to identify trends and structures within the publications under scrutiny. In this study we draw on frequency analysis in order to identify coopetition features and citation analysis. Then, we exploit critical literature review techniques in order to draw conclusions on coopetition research, identify gaps in current understanding and recommend further research agenda.Most of the existing contributions acknowledge coopetition as a complex and dynamic phenomenon (Padula, Dagnino, 2007). Importantly for this study, coopetition is being increasingly popular among scholars and managers because it takes account of real-life complexity in inter-firm relationships and expands the strategist's view beyond a single firm scope (Brandenburger, Nalebuff, 1996). Table 1 illustrates the increasing number of coopetition published work ranked in the Social Sciences Citation Index (SSCI) related to strategy and management. …
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关键词
coopetition research landscape,systematic literature review,literature review
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