Grounded Theory Methodology In Research

AbstractThis chapter introduces the grounded theory methodology of Strauss and Corbin. The example study presented in this chapter used the specific recreation activity of swimming as the activity in question. However, methods described in this chapter may be applied to any leisure, recreation or tourism setting. Grounded research is used to develop theories that may be useful to practitioners in understanding a phenomenon or behaviour. This type of research relies on theoretical sampling, interview data and analytic coding. Member checks are conducted to determine if you understand what study participants are communicating. Research results (the theory) are presented in a flowchart or diagram, narrative or propositional statements. Theoretical results may be used by researchers and practitioners to develop interventions and facilitate a change in behaviour.