Evaluation of Promotional and Cross-Promotional Effects Using Support Vector Machine Semiparametric Regression

Systems Engineering Procedia, pp. 465-472, 2011.

Cited by: 2|Views0

Abstract:

Present article illustrates how system engineering procedures and techniques could be applied to marketing and pricing models. In this research it is evaluated, over retail grocery products sales, the promotional and cross-promotional effects based on Support Vector Machines Semiparametric Regression (SVM-SR) technique. More specifically,...More

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