A Practitioner's Guide to Nudging
Social Science Research Network(2013)
摘要
The goal of this report is to add to and complement other nudging resources by:1. Providing an organizational framework that identifies dimensions along which nudging approaches could be categorized.2. Presenting a number of short case studies.3. Giving the practitioner (the choice architect) some process guidelines on how to develop a nudge (or a program that comprises of multiple nudges).
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关键词
behavioral science,behavioral economics
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