Factores hedónicos y multiculturales que mejoran la experiencia de usuario en el diseño de productos

In a world where the use of electronic communication and information systems is constantly expanding, a good user experience becomes a decisive factor for the success of a product in increasingly saturated and competitive markets. Ensuring the success of a product such as a website or a mobile application is not trivial as plenty of factors may have an influence on determining the adequacy of the experience for a given group of users. This paper uses real examples to study the concept of user experience, dealing in depth with the different factors which influence the ultimate success of a product, as well as how they must be taken into account while designing and managing interactive information systems. We also discuss the way they are supported by the different standards to improve user experience.