Global Challenges in Responsible Business: The integrative benefits of social alliances: balancing, building and bridging
mag（2010）
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performance,consumers,resource allocation,social capital,boundaries,interviews,relationship marketing,resource dependence theory,segmentation,business ethics,adaptations,developing countries,knowledge,data collection,networking,financial capital,institutional theory,consumer products,das,definition,marketing,customers,social issues,explicit knowledge,values,measurement,stakeholders,communication,copper mining,supply chains,sustainability,transaction cost theory
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