Mining customer requirements from online reviews: A product improvement perspective

Jiayin Qi,Zhenping Zhang,Seongmin Jeon,Yanquan Zhou

Information & Management（2016）

引用 248|浏览113

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摘要

•We propose a filtering model to predict helpfulness of reviews for product design.•We provide a way to use the KANO model based on online reviews.•We explore how to obtain insights from Big Data through knowledge-based view.

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关键词

Online review,Big data commerce,Product design,KANO,Conjoint analysis

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