Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products

    nora lado
    nora lado
    f cesaroni
    f cesaroni
    han chiang ho
    han chiang ho

    2011.

    Cited by: 3|Bibtex|Views0|
    Keywords:
    data collectionvalue chaincross culturalconsumer behaviorattitudeMore(1+)

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