The Pricing And Competitive Strategies Of U.S. Airlines
Journal of Applied Business Research (JABR)(2011)
摘要
This paper argues that price competition is inevitable in the airline markets because passenger air service is a search good. For the same reason, the optimal long run competitive strategy for the airlines is cost leadership, although qualitative advantages should be exploited by a differentiation strategy in the short run. The airlines have devised a variety of creative pricing strategies which are analyzed for their economic content.
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