Toward a “Theoretical Toolbox” for the Supplier‐Enabled Fuzzy Front End of the New Product Development Process
JOURNAL OF SUPPLY CHAIN MANAGEMENT, pp. 66.0-81.0, 2016.
Abstract:
As technology life cycles have shortened in both products and processes, more research attention has been placed on the involvement of suppliers within the new product development (NPD) process. The majority of this research focuses on the execution-oriented back-end (production through product launch) resulting in a dearth of research ce...More
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