Entry timing and innovation strategy in feature phones

STRATEGIC MANAGEMENT JOURNAL, pp. 1002-1020, 2016.

Cited by: 21|Views5

Abstract:

Research summary: This inductive study examines how firms make decisions about the timing of innovations, focusing on the mobile handset industry during the feature-phone era. Through qualitative and quantitative data, we reveal how individual technology-entry decisions are influenced by a portfolio-level timing preference, and how this p...More

Code:

Data:

Get fulltext within 24h
Bibtex
Your rating :
0

 

Tags
Comments