Farmers’ perceived cost of land use restrictions: A simulated purchasing decision using discrete choice experiments

•We use choice experiments to simulate a hypothetical farmland purchasing situation.•We investigate the effect of land use restrictions on farmers’ preferences.•We calculate farmers’ perceived cost of farmland restrictions.•We find a yearly fixed costs of about 2300€/ha for crop restrictions.•2500€/ha for land usage restrictions and 3500€/ha for fertilizing restrictions.