Countertrade and Internationalisation—An Australian Perspective

Journal of Global Marketing(2008)

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摘要
Abstract The purpose of this article is to report the results of an empirical study designed to identify the characteristics of Australian manufacturers with different attitudes towards and intentions to engage in countertrade. The study examines attitudes and intended behaviour towards countertrade in terms of factors which determine the internationalisation of the firm. The results may provide guidance when developing public policy programs to boost earnings from international business activities.
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关键词
empirical study,public policy,international business
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