When cheating would make you a cheater: implicating the self prevents unethical behavior
Journal of experimental psychology. General, Volume 142, Issue 4, 2013, Pages 1001-1005.
In 3 experiments using 2 different paradigms, people were less likely to cheat for personal gain when a subtle change in phrasing framed such behavior as diagnostic of an undesirable identity. Participants were given the opportunity to claim money they were not entitled to at the experimenters' expense; instructions referred to cheating w...More
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