Differentiating between marketing-driven and technology-driven vendors of medical information systems

Archives of pathology & laboratory medicine, Volume 118, Issue 8, 1994, Pages 784-788.

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Abstract:

Buyers of medical information systems such as laboratory information systems need to recognize that the vendors of such systems may pursue corporate strategies emphasizing expenditures on marketing and client services, expenditures on technology and research and development (R&D), or a more balanced approach. The strategic goals and objec...More

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