Predicting consumer behavior with Web search
Proceedings of the National Academy of Sciences of the United States of America, Volume 107, Issue 41, 2010, Pages 17486-17490.
Recent work has demonstrated that Web search volume can "predict the present," meaning that it can be used to accurately track outcomes such as unemployment levels, auto and home sales, and disease prevalence in near real time. Here we show that what consumers are searching for online can also predict their collective future behavior days...More
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