Online ratings: Convergence towards a positive perspective?
ICASSP（2014）
摘要
Do online reviews reflect the true quality of products? Several articles, in both the popular press and the research community, have publicized that the average rating for top review sites is above 4 out of 5 stars. In this paper, we study the phenomena of review rating trends and convergence. We analyze data obtained from a popular restaurant review website, and present several models of increasing sophistication for the dynamics of the review ratings we observe.
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关键词
review rating trends,online reviews,regression analysis,online ratings,review rating convergence,ordinal logistic regression,data analysis,review ratings dynamics,marketing data processing,convergence,top review sites,web sites,social influence,consumer behaviour,electronic commerce,product quality,popular press,popular restaurant review website,research community,data models,logistics,market research
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