The meaning of virtual entrepreneurship in social virtual worlds.
Telematics and Informatics（2015）
摘要
•Users regard virtual business as game-like work.•They also try to achieve self-actualization by running virtual businesses.•Friendly relations with customers are a prominent trait of virtual businesses.•Virtual entrepreneurship is widely legitimated in social virtual worlds.
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关键词
User entrepreneurship,User innovation,Virtual entrepreneurship,Virtual economy,Social representation,Core-periphery analysis
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