Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty.
Information & Management(2015)
摘要
•We propose simplicity and interactivity as key determinants of usability.•We examine the effects of usability on user satisfaction, trust, and brand loyalty.•Increasing simplicity will increase interactivity and usability experience.•Usability is a distal determinant of brand loyalty.•Satisfaction and trust mediate the effects usability on brand loyalty.
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关键词
Simplicity,Interactivity,Usability,Satisfaction,Trust,Brand loyalty,Mobile phone,User interface
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