The persuasive effects of personalization through: name mentioning in a smoking cessation message

User Model. User-Adapt. Interact., pp. 393-411, 2014.

Cited by: 18|Bibtex|Views28|Links
EI
Keywords:
PersonalizationName mentioningHealth communicationPersuasionSelf-affirmationMore(3+)

Abstract:

Mentioning the recipient’s name in a persuasive message is one way to personalize messages in an attempt to increase persuasion. However, this type of personalization may lead to a self-threat that activates defensive reactions and to a subsequent decrease in persuasion. A self-affirmation procedure that induces open-mindedness may preven...More

Code:

Data:

Your rating :
0

 

Tags
Comments