The persuasive effects of personalization through: name mentioning in a smoking cessation message

    User Model. User-Adapt. Interact., pp. 393-411, 2014.

    Cited by: 18|Bibtex|3|
    EI
    Keywords:
    PersonalizationName mentioningHealth communicationPersuasionSelf-affirmationMore(3+)

    Abstract:

    Mentioning the recipient’s name in a persuasive message is one way to personalize messages in an attempt to increase persuasion. However, this type of personalization may lead to a self-threat that activates defensive reactions and to a subsequent decrease in persuasion. A self-affirmation procedure that induces open-mindedness may preven...More
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