Modeling the efficacy of persuasive strategies for different gamer types in serious games for health

    User Model. User-Adapt. Interact., pp. 453-498, 2014.

    Cited by: 151|Bibtex|10|
    EI
    Keywords:
    Tailored persuasionPersuasive technologyPersuasive gameGamer typesPersuasive strategiesMore(6+)

    Abstract:

    Persuasive games for health are designed to alter human behavior or attitude using various Persuasive Technology (PT) strategies. Recent years have witnessed an increasing number of such games, which treat players as a monolithic group by adopting a one-size-fits-all design approach. Studies of gameplay motivation have shown that this is ...More
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