Social media adoption: The role of media needs and innovation characteristics.
Computers in Human Behavior(2015)
摘要
•Media uses and gratifications, together with innovation characteristics merge to form a model of social media adoption.•Personal, social and tension release needs drive social media adoption.•Social media innovation characteristics enhance the likelihood of adoption.
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关键词
Social media,Consumer behavior,Innovation characteristics,Media needs,Uses and gratifications,Partial least squares
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