Study of social impact of Shanghai World Expo

The sources of the research are the survey to Shanghai residents. The research analyzes the 16 main evaluating indicators which measure the social impact on the Shanghai World Expo. The result of the analysis will be different according to the different profession of the interviewees. The purpose of the research is to direct the development, planning, and operation of the large social activity. The research will also set up harmonious relationship of host and guest, and realize the all-win of the large social activity, society, and travelers. At the same time, the research will be a reference to the government department, the director of the large social activity, and the management and some sponsors of the relative organizers, such as enterprise and public institutions. © 2013 Springer-Verlag.