Ontology-Based CRM for Bank Customers

Yu Xin Yang,Da Quan Tang

Applied Mechanics and Materials(2013)

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摘要
This paper introduces an ontology-based CRM for the commercial use, which specifically is for commercial bank customers. By using the ontology modeling method, which includes competency questions, intuitions, axioms and specific model, this ontology can share the information between the commercial banks and their customers. Ontology for the commercial banks domain is being developed as relationships and facts of the architecture. The steps of developing such an ontology model and a mapping mechanism between the commercial bank's customers and ability of consuming are discussed.
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关键词
crm,ontology,ontology modeling
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