Ambiguity in choice of entry modes in project marketing: a case study
msra（2001）
摘要
Ambiguity in choice of entry modes in project marketing: a case study Bernard Cova, ESCP-EAP, 6 Av. de la Porte de Champerret, 75017 Paris, France, Tel: 00 33 1 44 09 35 59, Fax : 00 33 1 44 09 30 71, email: bcova@eap.net Florence Crespin-Mazet, Tel: 00 33 4 74 01 41 86, email : f.crespin@infonie.fr Robert Salle, E.M. LYON, 23 AV ; Guy de Collongue, 69132 Ecully Cedex, Tel: 00 33 4 78 33 77 73, Fax : 00 33 4 78 33 79 26, email: salle@em-lyon.com
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