Developing An Environmental-Education Program Case-Study - Motorola

Introducing new methods and design principles throughout large corporations is often difficult and can be time consuming. It is particularly challenging to incorporate new concepts or ideas into corporate culture. Motorola's corporate management however decided to do just that by using an educational vehicle to introduce environmental issues into the company. Motorola approached the Department of Engineering Professional Development (EPD) at the University of Wisconsin-Madison in the Spring of 1992 with an intriguing proposal: to develop two new environmental courses, in a very short time frame, for their employees. Thus, two special courses, to highlight environmental concerns, were developed jointly by the University and Motorola. This unique training approach was used by Motorola in 1993 to affect corporate culture. This paper describes the educational challenges of course design and course content