Escaping the Red Queen Effect in Competitive Strategy:

    European Management Journal, pp. 37-49, 2005.

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    EI
    Keywords:
    Disruptive business modelsSense-testing toolRed Queen effect

    Abstract:

    Most business models are based on traditional ways of strategy formulation and implementation, leading to incremental and not disruptive change in the nature of business and industry practices. The ‘red queen effect’ refers to the red queen’s advice in Lewis Carroll’s Through the Looking Glass in which she says, in order to stay in a (com...More

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