Social bootstrapping: how pinterest and last.fm social communities benefit by borrowing links from facebook

    WWW, pp. 305-314, 2014.

    Cited by: 47|Bibtex|Views28|Links
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    Keywords:
    social networksocial bootstrappingsocial experienceborrowing linklinks nativelyMore(7+)

    Abstract:

    How does one develop a new online community that is highly engaging to each user and promotes social interaction? A number of websites offer friend-finding features that help users bootstrap social networks on the website by copying links from an established network like Facebook or Twitter. This paper quantifies the extent to which such ...More

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