Leveraging latent concepts for retrieving relevant ads for short text

    ECIR, pp. 780-783, 2013.

    Cited by: 1|Bibtex|Views2|Links
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    Keywords:
    microblogging contentlucrative prospectshort textconceptual modelleveraging latent conceptMore(8+)

    Abstract:

    The microblogging platforms are increasingly becoming a lucrative prospect for advertisers to attract the customers. The challenge with advertising on such platforms is that there is very little content to retrieve relevant ads. As the microblogging content is short and noisy and the ads are short too, there is a high amount of lexical/vo...More

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