Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
Clinical Orthopaedics and Related Research(2010)
摘要
This paper describes an optimization model for setting bid levels for certain
types of advertisements on web pages. This model is non-convex, but we are able
to obtain optimal or near-optimal solutions rapidly using branch and cut
open-source software. The financial benefits obtained using the prototype
system have been substantial.
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关键词
optimization,advertising,electronic business
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