Adscape: Harvesting and Analyzing Online Display Ads

    international world wide web conferences, Volume abs/1407.0788, 2014.

    Cited by: 78|Bibtex|Views13|Links
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    Keywords:
    scalable crawling capabilityweb sitebrowser profiledistinct entityonline display adMore(7+)

    Abstract:

    Over the past decade, advertising has emerged as the primary source of revenue for many web sites and apps. In this paper we report a first-of-its-kind study that seeks to broadly understand the features, mechanisms and dynamics of display advertising on the web - i.e., the Adscape. Our study takes the perspective of users who are the tar...More

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