Adscape: Harvesting and Analyzing Online Display Ads
international world wide web conferences, Volume abs/1407.0788, 2014.
scalable crawling capabilityweb sitebrowser profiledistinct entityonline display adMore(7+)
Over the past decade, advertising has emerged as the primary source of revenue for many web sites and apps. In this paper we report a first-of-its-kind study that seeks to broadly understand the features, mechanisms and dynamics of display advertising on the web - i.e., the Adscape. Our study takes the perspective of users who are the tar...More