Climbing the app wall: enabling mobile app discovery through context-aware recommendations.

ABSTRACTThe explosive growth of the mobile application (app) market has made it difficult for users to find the most interesting and relevant apps from the hundreds of thousands that exist today. Context is key in the mobile space and so too are proactive services that ease user input and facilitate effective interaction. We believe that to enable truly novel mobile app recommendation and discovery, we need to support real context-aware recommendation that utilizes the diverse range of implicit mobile data available in a fast and scalable manner. In this paper we introduce the Djinn model, a novel context-aware collaborative filtering algorithm for implicit feedback data that is based on tensor factorization. We evaluate our approach using a dataset from an Android mobile app recommendation service called appazaar. Our results show that our approach compares favorably with state-of-the-art collaborative filtering methods.