Overcoming browser cookie churn with clustering

    WSDM, 2012.

    Cited by: 14|Bibtex|Views35|Links
    EI
    Keywords:
    browser cookie churnbinary classification problemrepeated user visitcluster browser cookybetter user modelingMore(17+)

    Abstract:

    Many large Internet websites are accessed by users anonymously, without requiring registration or logging-in. However, to provide personalized service these sites build anonymous, yet persistent, user models based on repeated user visits. Cookies, issued when a web browser first visits a site, are typically employed to anonymously associa...More

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