Measuring User Influence in Twitter: The Million Follower Fallacy

    ICWSM, 2010.

    Cited by: 3140|Bibtex|Views35|Links
    EI
    Keywords:
    viral marketingdata collectionsocial networkssocial media

    Abstract:

    Directed links in social media could represent anything from intimate friendships to common interests, or even a passion for breaking news or celebrity gossip. Such directed links determine the flow of information and hence indicate a user's influence on others—a concept that is crucial in sociology and viral marketing. In this paper, usi...More

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